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Contents
Research Your Business's Target MarketCreate Local Awareness About Your BusinessExpand to the Internet with a WebsiteUtilize Social Media MarketingUnderstand Business-to-Business (B2B) MarketingUnderstand Business-to-Consumer (B2C) Marketing
Research Your Business's Target Market
Research is the first crucial part of creating a marketing plan. Identify not only your target markets but also the characteristics of what your ideal customer types would be. Once you understand your market, you can then focus your marketing messages to attract and engage customers.
For help researching your area and working with your local Small Business Development Center regional office, call us at 1-800-Jersey-7 or chat with small business experts.
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Create Local Awareness About Your Business
Host an event, take an ad out in the local paper, or even just talk to your neighbors. Connecting with your local community is a great way to increase awareness of your business.
Expand to the Internet with a Website
Creating an online presence for your product or business can help boost your revenues and grow your customer base. From small businesses to large ones, an up-to-date website and eCommerce site can be used for anything from selling products or booking consultations or appointments.
If you want to build an online presence, there are a few key steps that will get you on your way:
- Register a domain name for your website: A domain name is your internet address and allows you to have an email with your business name.
- Design and launch your website: Designing a website can be as easy as choosing a pre-built template, or if you prefer a custom solution, hiring a web designer.
- Make your site searchable: Make it easy for your site to be found through search engines like Google. If you choose to use a pre-built template, you can often select an option to allow search engines to index the site.
- Add a shopping cart and start processing transactions online: There are many shopping cart features and payment processors available that you can build into your site. Do your research to understand the different products and fees that they charge.
Utilize Social Media Marketing
Marketing through social media can be a low-cost way to raise awareness and provide information about your business or products to customers you don’t already know or have access to. Commonly used platforms include:
Even if you don't have time to be active on social media platforms, you might consider registering and providing basic information about your business, like your location, phone number, and business hours. The New Jersey Small Business Development Centers can also help you get your business online – reach out to them for more information.
The State of New Jersey does not endorse any commercial products or services.
Understand Business-to-Business (B2B) Marketing
B2B marketing differs from other marketing strategies as the target is not a single consumer, but rather another business. Successful B2B marketing matches the product or service you are selling to the business needs of the client. B2B marketing practices include, but not are limited to:
- Brochures
- Promotional Videos
- Trade Shows
- Advertising in trade magazines
Understand Business-to-Consumer (B2C) Marketing
B2C marketing involves social media but also includes more traditional forms of advertising such as television commercials and door-to-door solicitation. There are many ways to market directly to consumers, but popular forms are:
- Direct Mail
- Door-to-door
- Street signage
- Television commercials
- Magazine or Newspaper Advertising